Bulmers USA wanted to create a buzz for Woodchuck Cider. We teamed with Chris McRobbie and Clarke Goward to create an email / Flash campaign to increase their customer database. Chris McRobbie designed and created the Flash interface while rightsideshift developed the database and PHP/Actionscript interface for data collection, email blast and viral emailer. Just in case you missed the punchline... a woodchuck IS a groundhog.
Collaborated with Chris McRobbie.
